About
Mac Chonoles, SHRM-SCP
Founder and Principal Consultant, Assurity HR Consulting — bringing Fortune 100 leadership experience to small businesses and nonprofits with the sensibilities the work actually requires.
40 years of business experience. 28 years of leadership. 20 years HR experience.
Founder and Principal Consultant. 40 years of business experience, 28 of them in leadership and 20 years HR experience. 3,000 employee relations matters handled personally. That background shaped a rigorous, evidence-driven approach to employee relations — and a practical understanding of how a policy written in a corporate office lands in a 30-person company with one office manager and no HR department.
Over the course of his career he has personally handled more than 3,000 employee relations matters: harassment and retaliation complaints, investigations, performance disputes, accommodation requests, reductions in force and the countless judgment calls that never make it into a handbook. That volume is why nothing an owner brings to the table is unfamiliar territory.
Assurity HR Consulting exists to put that experience within reach of employers who need it most and can least afford a full-time HR executive. Clients are typically businesses and nonprofits with 1 to 250 employees across the Greater Palm Springs area and Southern California — organizations where one unresolved people problem can consume a leader's entire month.
The working style is direct and free of jargon. Expect candid assessments, options explained in terms of real risk and real cost, and a consultant who will tell you when you do not need to hire anyone at all.
Core philosophy
How the work gets done
Understand the business first
HR advice that ignores margins, seasonality and staffing realities is just theory. Every engagement starts with how your business actually makes money and runs day to day.
Root causes over symptoms
A recurring performance problem is rarely about one employee. We look for the structural cause — unclear expectations, an untrained supervisor, a broken process — and fix that.
Empower informed decisions
You get the options, the risks and a clear recommendation in plain English. The decision stays yours, made with full visibility into the trade-offs.
Balance people and business needs
Protecting the organization and treating employees fairly are not opposing goals. The durable answer almost always serves both.
Build long-term capability
Success means your managers handle next year's version of the problem themselves. Every engagement leaves behind tools, language and confidence.
Fostering Exceptional Workplaces
Why Assurity HR Consulting
Large-firm expertise. Small-business sensibilities. Personal attention. Practical solutions.
Direct access to experience
40 years of business experience with direct access to a senior Principal HR Consultant.
Employer-focused guidance
Practical, actionable guidance tailored to your organization, with multi-state HR knowledge and compliance and culture expertise.
My approach
Protect the business. Support employees. Strengthen leadership. Improve organizational performance. Create exceptional workplaces.
Core Values
- Integrity & Trust — I earn confidence through honesty, consistency and transparency.
- Accountability — I take ownership of commitments, actions and results.
- Respect for People — I treat people with dignity, fairness and compassion.
- Practical Solutions — I provide clear, workable guidance that gets results.
- Partnership — I build lasting relationships that put my clients in the driver's seat.
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Talk directly with Mac.
No account managers, no handoffs. Every engagement is led personally by the consultant you meet on day one.